Category Archives: Experiments

I found Dan Ariely’s perspective on experiments very insightful.  Please note particularly: “I think this irrational behavior stems from two sources. One is the nature of experiments themselves. As the people at the consumer goods firm pointed out, experiments require … Continue reading →

I found the following interview with MIT’s Michael Schrage very instructive.  Note particularly: “The cost of experimentation is now the same or less than the cost of analysis. You can get more value for time, more value for dollar, more … Continue reading →