Monthly Archives: April 2013

Will consumers turn the traditional manufacturing model on its head?

I found this PARC perspective on the future of manufacturing very insightful.  Please note particularly: “Tolga Kurtoglu, program director for digital design and manufacturing, told me how PARC software is being used for “virtual product development,” enabling consumers to essentially … Continue reading

Posted in Consumer-Driven Innovation, Crowdsourcing, Innovation, Uncategorized | Leave a comment

If you were competing with your own company, what would you do?

I found this  interview with Starbucks CEO Howard Schultz on the Starbucks of the future very insightful.  Please note particularly: “Sure, we’re doing work now on the store of the future,” says Schultz, whose company’s stock price is near an … Continue reading

Posted in Customer Experience, Innovation | Leave a comment

Do products mirror the organizations that make them?

I found this research on products that mirror the organization that make them very thought-provoking.  Please note particularly: “Specifically, products tend to “mirror” the architectures of the  organizations in which they are developed. This dynamic occurs because  the organization’s governance … Continue reading

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How do you manage false-negative innovation?

According to Henry Chesbrough an innovation false-negative is an innovation success that begins with failure. This New York Times story outlines one powerful false-negative innovation case: the 3M Post-it Note: “The catalyst for its [Post-it Note] development was the invention … Continue reading

Posted in Innovation | 1 Comment

Do customers answer the questions they’re asked?

I found this study of the “response substitution” bias very instructive.  Please note particularly: “Response substitution, as the newly identified bias is called, is the process whereby some respondents frame their answers to questions in a survey in such a … Continue reading

Posted in Customer Feedback, Customer Insight | Leave a comment

Should you study your customers in the wild or in the zoo?

I found this Don Sull post on observing customers very insightful.  Please note particularly: “To empathise with customers’ unmet needs, managers must observe them in the wild, not the zoo. To better understand the needs of Mexico’s less affluent customers, … Continue reading

Posted in Customer Feedback, Customer Immersion, Customer Insight | Leave a comment

Can retargeting digital advertising backfire?

I found Catherine Tucker‘s research on ads that know too much very insightful.  Please note particularly: “Tucker has focused her studies on the growing number of personalized ads. In an experiment  with an online travel firm, for example, she saw … Continue reading

Posted in Personalization | 3 Comments