Category Archives: Customer Referrals

A Double Dividend from Word of Mouth

I found this Ina Garnefeld et al. Study Very insightful.  Please note particularly “Businesses have long recognized the power of word of mouth: When customers recommend a restaurant or clothing store to friends, for example, they’re helping that business gain … Continue reading

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Can Customer Referrals Drive Stunning Profits?

I found this Philipp Schmitt et al. Study on the profit impact of customer referrals very instructive.  Please note particularly: “We studied 10,000 accounts in a large German bank over a period of three years, and found that customers obtained … Continue reading

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