Category Archives: Shared Value

The Umpqua Bank Local Spotlight

I found this The Umpqua Bank Local Spotlight concept very inspiring.  Please note particularly: “To support businesses in our community, we sell their goods in select Umpqua stores and pass on all the proceeds. There is no cost to the business, … Continue reading

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Co-creating the future of furniture manufacturing with customers

I found this Forza Formabilio Italian furniture manufacturing idea very inspiring for its customer co-creation-cubed elements.  Please note particularly: “Most important, however, Formabilio doesn’t have only one group of customers, but three. It is a “platform” that allows furniture designers … Continue reading

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Selling products by selling shared values

I found this new Panera Cares Community Cafe concept very inspiring.  Please note particularly: “Three years after launching the first of five pay-what-you-want cafes, the suburban St. Louis-based chain on Wednesday quietly began its latest charitable venture that takes the … Continue reading

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Can you sell more by telling your customers to buy less?

  I found this WSJ article on the Patagonia Common Threads Initiative fascinating.  Please note particularly: “Last November, on Black Friday—the unofficial American holiday of consumer gluttony—Patagonia took out a full-page ad in the “New York Times” with the bold-face … Continue reading

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Co-Creating the Future of Credit Cards with Customers

Barclaycard just introduced the Barclaycard Ring credit card.  The concept is deeply customer focused in many ways.  See for example: “The Barclaycard Ring MasterCard card will have one, low interest rate of 8 percent for all balances, no balance transfer … Continue reading

Posted in Crowdsourcing, Customer Co-Creation, Customer Communities, Innovation, Shared Value | 1 Comment

The Rise of Shared Value

The JWT’s trendspotters recently included The Rise of Shared Value in their Top Ten trends for 2012: “The Rise of Shared Value: Rather than simply doling out checks to good causes, some corporations are starting to shift their business models, … Continue reading

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