Category Archives: Innovation

Finding the right job for your product

In his Sloan Management Review article on Finding the Right Job For Your Product, Clay Christensen defined the Customer Jobs-To-Be-Done concept: “When customers find that they need to get a job done, they “hire” products or services to do the job. … Continue reading

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The BBVA Innovation Center

Frank Piller directed my attention to this fascinating Case Study of Open Innovation at BBVA.  Please note particularly: “We work with our own employees, as well as clients, universities and business schools, and third party developers,” he says. “This collaboration helps … Continue reading

Posted in Big Data, Consumer-Driven Innovation, Crowdsourcing, Customer Co-Creation, Customer Collaboration, Innovation | Leave a comment

Is the naked product the solution?

I found this note by Marion Debruyne on disintegrated solutions very thought provoking.  Please note particularly: “Many companies try to differentiate their offer by always adding on new features and functionality. And when they can’t differentiate with their products anymore, … Continue reading

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IKEA is placing its furnitures in its customers’ homes with augmented reality

I found this IKEA application for placing their products in their customers’ home very insightful.  Please note particularly: “The 2014 IKEA catalogue gives you the ability to place virtual furniture in your own home with the help of augmented reality. … Continue reading

Posted in Customer Acquisition, Customer Experience, Innovation | 1 Comment

Hyatt transforms nine hotels into innovation labs

  I found this Hyatt Lab concept very inspiring.  Hyatt has converted nine of its hotels, including the Grand Hyatt San Francisco Hotel, into proof-of-concept laboratories: “About a year ago, Hyatt Hotels started using nine of its hotels around the … Continue reading

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Customers who are a pain in the neck are really the great customers

I found this story on Marlin Steel’s road to resilience very inspiring for many reasons.  Please note paricularly: “The final line of defense for Marlin lies in the customers it targets: Greenblatt wants the toughest ones, the kind who make … Continue reading

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Are tightly interconnected communities counterproductive to the generation of innovative ideas?

I found this MSI research on Product Ideation in Social Networks very instructive.  Please note particularly: “These findings suggest that denser, tightly interconnected communities—which are very typical in online communities and social networks—are counterproductive to the generation of more-innovative ideas. … Continue reading

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