Monthly Archives: February 2010

Is a “big seed” strategy the most effective way to go viral?

This article on viral videos includes an instructive perspective from Yahoo Lab’s Duncan Watts on the “Big Seed” Viral Marketing Strategy: “Genuinely independent viral success has always been a lucky exception. ­Duncan Watts, a pioneer in the network science that … Continue reading

Posted in Influence, Viral Marketing | Leave a comment

The impact of putting a face to a name of your customer

The following article demonstrates how “Putting a Face to a Name” of your customer can improve employees performance: “ … Grant … arranged for one group of call center workers to interact with scholarship students who were the recipients of … Continue reading

Posted in Customer Experience, Customer Service | 1 Comment

The cost of experimentation is now the same or less than the cost of analysis

I found the following interview with MIT’s Michael Schrage very instructive.  Note particularly: “The cost of experimentation is now the same or less than the cost of analysis. You can get more value for time, more value for dollar, more … Continue reading

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What makes online content viral?

Based on an analysis of over 7,500 New York Times articles, Jonah Berger and Katherine Milkman found that awe-inspiring articles are more likely to be among the newspaper’s most e-mailed stories on a given day. Practically useful, surprising, positive, and … Continue reading

Posted in Viral Marketing | Leave a comment

Do loyalty programs attract the least desirable consumers?

I found the following Byron Sharp Perspective on Loyalty Programs thought-provoking.  Note particularly: “Marketers have tended to use the loyalty program concept as an all-purpose marketing initiative, when in fact loyalty programs attract the least desirable consumer for a supermarket … Continue reading

Posted in Customer Loyalty, Customer Retention | Leave a comment

Stop and Hear the Music

Posted in Uncategorized | Leave a comment