Monthly Archives: May 2015

Can proactive customer retention efforts backfire?

I found this note on “When It Comes To Retaining Your Customers, Sometimes It’s Best To Leave Them Alone” very thought-provoking.  Please note particularly: The research involved 65,000 customers of a South American wireless communications firm. Some of the participants were … Continue reading

Posted in Customer Insight, Customer Loyalty, Customer Retention | Leave a comment