Monthly Archives: June 2015

Can a simple thank you note to satisfied customers boost patronage by 50%?

I found this study of Leveraging Customer Feedback to Increase Loyalty very insightful.  Please note particularly: In a large field experiment with highly satisfied customers of a Fortune 500 firm in the hospitality industry, the researchers track both customer attitudes … Continue reading

Posted in Customer Feedback, Customer Insight, Customer Loyalty, Customer Service | Leave a comment