Monthly Archives: June 2014

The Umpqua Bank Local Spotlight

I found this The Umpqua Bank Local Spotlight concept very inspiring.  Please note particularly: “To support businesses in our community, we sell their goods in select Umpqua stores and pass on all the proceeds. There is no cost to the business, … Continue reading

Posted in Customer Co-Creation, Customer Collaboration, Customer Experience, Shared Value | Leave a comment

The BBVA Innovation Center

Frank Piller directed my attention to this fascinating Case Study of Open Innovation at BBVA.  Please note particularly: “We work with our own employees, as well as clients, universities and business schools, and third party developers,” he says. “This collaboration helps … Continue reading

Posted in Big Data, Consumer-Driven Innovation, Crowdsourcing, Customer Co-Creation, Customer Collaboration, Innovation | Leave a comment