Category Archives: Customer Co-Creation

Co-designing your customers’ experience with customers

I am following the Barclaycard Ring credit card concept very closely since inception.  It is a very good example of how a company is co-creating a product with a community of customers: “Barclaycard Ring is a credit card that’s driven … Continue reading

Posted in Consumer-Driven Innovation, Crowdsourcing, Customer Co-Creation, Customer Collaboration, Customer Communities, Customer Experience | Leave a comment

Placing your products in your customers’ natural habitat

I found this Lowe’s Holoroom concept by the Lowe’s Innovation Labs very intriguing.  Please note particularly: “We know that for many homeowners, the struggle to visualize a completed home improvement project or to share that vision with others can stop … Continue reading

Posted in Customer Co-Creation, Customer Experience, Personalization | Leave a comment

The Umpqua Bank Local Spotlight

I found this The Umpqua Bank Local Spotlight concept very inspiring.  Please note particularly: “To support businesses in our community, we sell their goods in select Umpqua stores and pass on all the proceeds. There is no cost to the business, … Continue reading

Posted in Customer Co-Creation, Customer Collaboration, Customer Experience, Shared Value | Leave a comment

The BBVA Innovation Center

Frank Piller directed my attention to this fascinating Case Study of Open Innovation at BBVA.  Please note particularly: “We work with our own employees, as well as clients, universities and business schools, and third party developers,” he says. “This collaboration helps … Continue reading

Posted in Big Data, Consumer-Driven Innovation, Crowdsourcing, Customer Co-Creation, Customer Collaboration, Innovation | Leave a comment

Are customers using your product in more ways than you could possibly imagine?

I found this story about The Evolution of Sharpie very instructive please note particularly: “Customers have also driven Sharpie’s latest shift — into the realm of self-expression. “We [asked customers] to ‘show us what you started with Sharpie’” via social … Continue reading

Posted in Consumer-Driven Innovation, Customer Co-Creation | 1 Comment

Co-creating the future of travel with customers

I found this Marriott Travel Brilliantly concept for co-creating the future of travel with customers very inspiring.  See for example how one customer’s idea, Healthy Vending Machine, was evolved by Marriott: “Having a Vending Machine with alternatives to carb filled, … Continue reading

Posted in Customer Co-Creation | Leave a comment

Co-creating your product selection with customers

I found this ModCloth Speedy Supply Chain for Fast Fashion strategy very instructive.  Please note particularly how ModCloth include its customers in the buying process: “In a program it calls “Be the Buyer,” ModCloth lets online shoppers vote on dresses … Continue reading

Posted in Customer Co-Creation, Customer Collaboration, Customer Communities | 1 Comment