Category Archives: Social Networks

Measuring influence in social networks

I found this Harvard Business Review article by Sinan Aral very instructive.  Please note particularly: “We studies the adoption of a mobile service product among 27 million users in a Yahoo instant messaging network and used statistical techniques to separate … Continue reading

Posted in Influence, Social Networks, Viral Marketing | Leave a comment

Is creativity a creation game or an import-export game?

I recently discovered this 2004 New York Times article on the work of Ronald Burt on the origin and delivery of good ideas.  I found the following argument particularly thought-provoking: “Got a good idea? Now think for a moment where … Continue reading

Posted in Innovation, Social Networks | 2 Comments