Category Archives: Influence

Is Viral Marketing a Myth?

I found this research by by Sharad Goel, Duncan J. Watts and Daniel G. Goldstein very instructive.  Please note particularly: “Goel says they wanted to see whether these spread virally, “like the common cold, some sort of biological contagion. One … Continue reading

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Measuring influence in social networks

I found this Harvard Business Review article by Sinan Aral very instructive.  Please note particularly: “We studies the adoption of a mobile service product among 27 million users in a Yahoo instant messaging network and used statistical techniques to separate … Continue reading

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Is a “big seed” strategy the most effective way to go viral?

This article on viral videos includes an instructive perspective from Yahoo Lab’s Duncan Watts on the “Big Seed” Viral Marketing Strategy: “Genuinely independent viral success has always been a lucky exception. ­Duncan Watts, a pioneer in the network science that … Continue reading

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