The cost of experimentation is now the same or less than the cost of analysis

I found the following interview with MIT’s Michael Schrage very instructive.  Note particularly:

“The cost of experimentation is now the same or less than the cost of analysis. You can get more value for time, more value for dollar, more value for Euro, by doing a quick experiment than from doing a sophisticated analysis. In fact, your quick experiment can make your sophisticated analysis better.”

About Arie Goldshlager

Customer Insight, Customer Strategy, and Innovation Consultant
This entry was posted in Experiments. Bookmark the permalink.

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