Category Archives: Consumer-Driven Innovation

Finding the right job for your product

In his Sloan Management Review article on Finding the Right Job For Your Product, Clay Christensen defined the Customer Jobs-To-Be-Done concept: “When customers find that they need to get a job done, they “hire” products or services to do the job. … Continue reading

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Co-designing your customers’ experience with customers

I am following the Barclaycard Ring credit card concept very closely since inception.  It is a very good example of how a company is co-creating a product with a community of customers: “Barclaycard Ring is a credit card that’s driven … Continue reading

Posted in Consumer-Driven Innovation, Crowdsourcing, Customer Co-Creation, Customer Collaboration, Customer Communities, Customer Experience | Leave a comment

The BBVA Innovation Center

Frank Piller directed my attention to this fascinating Case Study of Open Innovation at BBVA.  Please note particularly: “We work with our own employees, as well as clients, universities and business schools, and third party developers,” he says. “This collaboration helps … Continue reading

Posted in Big Data, Consumer-Driven Innovation, Crowdsourcing, Customer Co-Creation, Customer Collaboration, Innovation | Leave a comment

Can companies succeed by being the UnIncumbent in their markets?

The T-Mobile UnCarrier strategy is producing remarkable results.  Please note particularly: “The Seattle wireless carrier on Thursday announced that it signed up 1.3 million postpaid customers in the first quarter. That’s more new customers than AT&T, Sprint and Verizon combined … Continue reading

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Are customers using your product in more ways than you could possibly imagine?

I found this story about The Evolution of Sharpie very instructive please note particularly: “Customers have also driven Sharpie’s latest shift — into the realm of self-expression. “We [asked customers] to ‘show us what you started with Sharpie’” via social … Continue reading

Posted in Consumer-Driven Innovation, Customer Co-Creation | 1 Comment

Why do loyal customers post online reviews about products they’ve never purchased?

I found this research by MIT’s Duncan Simester on “Deception” in online reviews very insightful.  Please note particularly: “We are not sure why apparently loyal customers post negative reviews about products they have never purchased. One reason may be that … Continue reading

Posted in Consumer-Driven Innovation, Customer Collaboration, Customer Communities, Customer Feedback, Customer Insight, Customer Loyalty | Leave a comment

Hyatt transforms nine hotels into innovation labs

  I found this Hyatt Lab concept very inspiring.  Hyatt has converted nine of its hotels, including the Grand Hyatt San Francisco Hotel, into proof-of-concept laboratories: “About a year ago, Hyatt Hotels started using nine of its hotels around the … Continue reading

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