Monthly Archives: October 2014

Finding the right job for your product

In his Sloan Management Review article on Finding the Right Job For Your Product, Clay Christensen defined the Customer Jobs-To-Be-Done concept: “When customers find that they need to get a job done, they “hire” products or services to do the job. … Continue reading

Posted in Consumer-Driven Innovation, Customer Insight, Innovation | Leave a comment

Co-designing your customers’ experience with customers

I am following the Barclaycard Ring credit card concept very closely since inception.  It is a very good example of how a company is co-creating a product with a community of customers: “Barclaycard Ring is a credit card that’s driven … Continue reading

Posted in Consumer-Driven Innovation, Crowdsourcing, Customer Co-Creation, Customer Collaboration, Customer Communities, Customer Experience | Leave a comment