The Umpqua Bank Local Spotlight

I found this The Umpqua Bank Local Spotlight concept very inspiring.  Please note particularly:

“To support businesses in our community, we sell their goods in select Umpqua stores and pass on all the proceeds. There is no cost to the business, and they don’t even have to be an Umpqua customer. Watch the short film above to see how Local Spotlight helped Northwest Wools.”

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About Arie Goldshlager

Customer Insight, Customer Strategy, and Innovation Consultant
This entry was posted in Customer Co-Creation, Customer Collaboration, Customer Experience, Shared Value. Bookmark the permalink.

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