Is the naked product the solution?

I found this note by Marion Debruyne on disintegrated solutions very thought provoking.  Please note particularly:

“Many companies try to differentiate their offer by always adding on new features and functionality. And when they can’t differentiate with their products anymore, they add on services. All this under the code-name “customer solutions”. But this so-called “solution” can be a far cry from what customers really wanted. Adopting a customer’s perspective actually can mean stripping an offer from unwanted bells and whistles. Instead of adding on to our offering, the real solution that customers require is that we get rid of unwanted elements.”

See this Spirit Airlines story as one disintegrated solution case in point:

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About Arie Goldshlager

Customer Insight, Customer Strategy, and Innovation Consultant
This entry was posted in Customer Insight, Innovation. Bookmark the permalink.

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