Are customers using your product in more ways than you could possibly imagine?

I found this story about The Evolution of Sharpie very instructive please note particularly:

“Customers have also driven Sharpie’s latest shift — into the realm of self-expression. “We [asked customers] to ‘show us what you started with Sharpie’” via social media channels, Gambhir said. “We waited to see if it would work — and it did…. People were using Sharpies in more ways than we could possibly imagine.

About Arie Goldshlager

Customer Insight, Customer Strategy, and Innovation Consultant
This entry was posted in Consumer-Driven Innovation, Customer Co-Creation. Bookmark the permalink.

1 Response to Are customers using your product in more ways than you could possibly imagine?

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