IKEA is placing its furnitures in its customers’ homes with augmented reality

I found this IKEA application for placing their products in their customers’ home very insightful.  Please note particularly:

“The 2014 IKEA catalogue gives you the ability to place virtual furniture in your own home with the help of augmented reality. Unlock the feature by scanning selected pages in the 2014 printed IKEA catalogue with the IKEA catalogue application (available for iOS and Android) or by browsing the pages in the digital 2014 IKEA catalogue on your smartphone or tablet. Then simply place the printed IKEA catalogue where you want to put the furniture in your room, choose a product from a selection of the IKEA range and see how it will look in your home!”

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About Arie Goldshlager

Customer Insight, Customer Strategy, and Innovation Consultant
This entry was posted in Customer Acquisition, Customer Experience, Innovation. Bookmark the permalink.

One Response to IKEA is placing its furnitures in its customers’ homes with augmented reality

  1. Pingback: Enabling your customers to see the future: The Lowe’s Holoroom | Unconventional Wisdom on Customer Strategy and Innovation

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