Co-creating your product selection with customers

I found this ModCloth Speedy Supply Chain for Fast Fashion strategy very instructive.  Please note particularly how ModCloth include its customers in the buying process:

“In a program it calls “Be the Buyer,” ModCloth lets online shoppers vote on dresses and jewelry designs they would like to purchase, before the company places an order with a supplier.  The company tracks comments, such as one that suggests a dress would look good without a particular kind of ruffle. ModCloth often makes adjustments with suppliers and tracks how votes in the program affect ultimate purchases and predicts demand. Shoppers participating in ModCloth’s “Be the Buyer” votes tend to purchase twice as much, Mr. Shotts says.”

About Arie Goldshlager

Customer Insight, Customer Strategy, and Innovation Consultant
This entry was posted in Customer Co-Creation, Customer Collaboration, Customer Communities. Bookmark the permalink.

1 Response to Co-creating your product selection with customers

  1. Pingback: Co-creating your product selection with customers | philippetrebaul1

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s