Will consumers turn the traditional manufacturing model on its head?

I found this PARC perspective on the future of manufacturing very insightful.  Please note particularly:

“Tolga Kurtoglu, program director for digital design and manufacturing, told me how PARC software is being used for “virtual product development,” enabling consumers to essentially design and build furniture and electronic devices themselves, collaborating online with others and turning the traditional manufacturing model on its end.”

See the Spuni story as one case in point:

About Arie Goldshlager

Customer Insight, Customer Strategy, and Innovation Consultant
This entry was posted in Consumer-Driven Innovation, Crowdsourcing, Innovation, Uncategorized. Bookmark the permalink.

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