Can a lean startup operate inside a large company?

I found Scott Cook’s perspective on lean strategy for established companies very insightful.  Please note particularly:

“Success is a powerful thing,” said Cook, who now serves as chairman of Intuit’s Executive Committee. “It tends to make companies stupid, and they become less and less innovative.”

“Avoiding innovation stagnation is the reason that Cook believes established companies need a lean start-up model—maybe even more than start-ups do.”

See the Nordstrom Innovation Lab as one case in point:

Advertisements

About Arie Goldshlager

Customer Insight, Customer Strategy, and Innovation Consultant
This entry was posted in Innovation. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s