Can a lean startup operate inside a large company?

I found Scott Cook’s perspective on lean strategy for established companies very insightful.  Please note particularly:

“Success is a powerful thing,” said Cook, who now serves as chairman of Intuit’s Executive Committee. “It tends to make companies stupid, and they become less and less innovative.”

“Avoiding innovation stagnation is the reason that Cook believes established companies need a lean start-up model—maybe even more than start-ups do.”

See the Nordstrom Innovation Lab as one case in point:

About Arie Goldshlager

Customer Insight, Customer Strategy, and Innovation Consultant
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