Can you design new customers?

Product image of Who Do You Want Your Customers to Become?

I found this interview with Michael Schrage on his new Who Do You Want Your Customers to Become? book very thought provoking.  Please note particularly:

“To truly innovate today, designing new products or features or services won’t get you there. Only by designing new customers–thinking of their future state, being the conduit to their evolution–will you transform your business. Schrage explains how the above question (what he calls “The Ask”) will incite you and your team to imagine and design ideal customer outcomes as the way to drive your business’s future.”

Can you design new customers?

About Arie Goldshlager

Customer Insight, Customer Strategy, and Innovation Consultant
This entry was posted in Customer Co-Creation, Innovation. Bookmark the permalink.

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