I found this case study of how Needle turns product fans into customer service reps very thought provoking. The case is similar to growing number of cases from Intuit, GiffGaff, and many others. Please note particularly:
“Nick Joy, 26, lives in Salt Lake City and spends the winter months skiing. He works for Needle the rest of the time from wherever he is. Last summer, he spent a few months in Madrid, making about $40 a day chatting with Skullcandy customers in the morning and late afternoon.
Folks asked him about what kind of headphones to buy, and how various shirts fit. “I ski with the headphones daily, so I really know them in and out,” he says. “I can relate.”
Doug Fleming, 25, lives in San Diego, and puts in 20 hours weekly, representing Astro Gaming, which makes headphones and clothing. In two months, he has sold $15,000 worth of products. He says he could live on his Needle hours if he stuck to a budget.”