Barclaycard just introduced the Barclaycard Ring credit card. The concept is deeply customer focused in many ways. See for example:
“The Barclaycard Ring MasterCard card will have one, low interest rate of 8 percent for all balances, no balance transfer fee, no annual fees and simple, easy-to-understand terms.
For the first time, through a virtual cardmember community, cardmembers will have visibility into the card’s financial profit and loss statements. An online framework will provide cardmembers with the ability to influence decisions that impact how the card is managed and serviced and a unique Giveback(SM) program will enable the community to share in the profit generated from its collective decisions.
Using social media, the community will also provide a forum where cardmembers can exchange ideas, share knowledge and provide direct feedback to Barclaycard US to help determine future features of the product.”