Customer Service by The Norwegian Broadcasting Boys Choir

I found this video describing The Norwegian Bank (DNB) letting The Norwegian Broadcasting Boys Choir sing their automatic [IVR] telebank menu very inspiring:

“DNB is the main sponsor of The Norwegian Broadcasting Boys Choir. We wanted to promote the sponsorship in a relevant setting, letting The Choir do what they do best: Sing. In December 2011 they sang every word of the automatic telebank menu if you called DNB BANK. Merry Paycheck everyone!”

About Arie Goldshlager

Customer Insight, Customer Strategy, and Innovation Consultant
This entry was posted in Customer Experience, Customer Service. Bookmark the permalink.

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