Crowdsourcing space on the Walmart shelf

Walmart just launched the “Get on the Shelf” program to enable producers to receive space on the Walmart shelf:

“How does it work? Pretty simple actually. Submit a video of your product to Get On the Shelf and then, when voting starts, rally your family, friends and fans to vote for it. The product video with the most votes wins.”

Is this practice likely to become more and more prevalent?

About Arie Goldshlager

Customer Insight, Customer Strategy, and Innovation Consultant
This entry was posted in Crowdsourcing, Customer Co-Creation. Bookmark the permalink.

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