Do your customer surveys breed feedback fatigue?

I found this AP article on customer feedback fatigue thought provoking.  Please note particularly:

“Surely, it’s nice to be courted for input, at least sometimes. But some consumers say they’re fed up with giving time-consuming feedback for free, don’t like being drawn into a data web used to evaluate employees or feel companies don’t act on the advice they get. Others say they simply don’t have anything revelatory to impart about, say, ordering a shirt or buying a package of pens.” 

Do your customer surveys breed feedback fatigue?

About Arie Goldshlager

Customer Insight, Customer Strategy, and Innovation Consultant
This entry was posted in Customer Feedback, Customer Insight, Customer Service. Bookmark the permalink.

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