The Blockbuster Innovator’s Dilemma

This is a very instructive Story about how Blockbuster executives laughed Netflix executives out of their offices:

“I remembered getting on a plane, I think sometime in 2000, with Reed [Hastings] and [Netflix co-founder] Marc Randolph and flying down to Dallas, Texas and meeting with John Antioco,” McCarthy said in the interview “Reed had the chutzpah to propose to them that we run their brand online and that they run [our] brand in the stores and they just about laughed us out of their office. At least initially, they thought we were a very small niche business. Gradually over time, as we grew our market, his thinking evolved but initially they ignored us and that was much to our advantage.”


About Arie Goldshlager

Customer Insight, Customer Strategy, and Innovation Consultant
This entry was posted in Innovation. Bookmark the permalink.

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