Can a company blunt its innovation edge if it listens to its customers too closely?

Doug Bowman

This New York Times article presents two conflicting perspectives on listening to customers:

“CAN a company blunt its innovation edge if it listens to its customers too closely? Can its products become dull if they are tailored to match exactly what users say they want?”

About Arie Goldshlager

Customer Insight, Customer Strategy, and Innovation Consultant
This entry was posted in Customer Feedback, Customer Insight. Bookmark the permalink.

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