Is a “big seed” strategy the most effective way to go viral?

This article on viral videos includes an instructive perspective from Yahoo Lab’s Duncan Watts on the “Big Seed” Viral Marketing Strategy:

“Genuinely independent viral success has always been a lucky exception. ­Duncan Watts, a pioneer in the network science that helps us understand internet behaviour, says the most effective way to go viral in a big way is to do it in many small ways – a “big seed” strategy where you push your content out to a lot of different places to raise your chances of several unrelated people passing it on. If you think this is the kind of thing a wealthy major label will be able to do a lot more effectively than an individual, you’d be absolutely right. The big seed theory doesn’t see the internet as big media’s graveyard, more its allotment.”


About Arie Goldshlager

Customer Insight, Customer Strategy, and Innovation Consultant
This entry was posted in Influence, Viral Marketing. Bookmark the permalink.

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