What makes online content viral?

Based on an analysis of over 7,500 New York Times articles, Jonah Berger and Katherine Milkman found that awe-inspiring articles are more likely to be among the newspaper’s most e-mailed stories on a given day. Practically useful, surprising, positive, and affect-laden articles are also more likely to be viral.

About Arie Goldshlager

Customer Insight, Customer Strategy, and Innovation Consultant
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