“You’re amazing. We should talk.”

Apple recruiting card

I found this note about Apple’s hiring practices very instructive.  Please note particularly:

“Apple is openly seeking new retail workers from the ranks of other companies, information shows. Recruiters have been given special cards, which on the front simply say, “You’re amazing. We should talk.” More telling is the language on the back, which reads, “Your customer service just now was exceptional. I work for the Apple Store, and you’re exactly the kind of person we’d like to talk to. If you’re happy where you are, I’ll never ask you to leave. But if you’re thinking about a change, give me a call. This could be the start of something great.”

About Arie Goldshlager

Customer Insight, Customer Strategy, and Innovation Consultant
This entry was posted in Frontline Employees. Bookmark the permalink.

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