Co-Creating the Future of Banking with Customers

Ross Dawson directed my attention to the Commonwealth Bank IdeaBank designed to include Commonwealth’s customers in designing the future of their bank:

“We know the ideas that will shape the future of Commonwealth Bank won’t come from us, they’ll come from you. So we’ve created Commonwealth Bank IdeaBank – your place to share, discuss, inspire and be inspired.”

Please compare to the first direct lab designed for similar purposes:

“The first direct lab is all about getting you involved. It’s a place where you can view new ideas and test-drive brand new first direct innovations before we release them, so you can tell us exactly what you think and have your say right from the start. After all, who better to test new ideas than the people they’re aimed at… you?”

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About ariegoldshlager

Customer Insight, Customer Strategy, Customer Lifecycle Management, and Innovation Consultant
This entry was posted in Crowdsourcing, Customer Co-Creation, Innovation. Bookmark the permalink.

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