The First Direct Lab

First Direct recently launched the First Direct Lab to facilitate customer co-creation.  The Lab currently facilitates getting feedback from customers on the First Direct Lab itself, redesign concepts for firstdirect.com, and more.  The site could certainly evolve into a remarkable Customer Co-Creation Laboratory in a few iterations.

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About ariegoldshlager

Customer Insight, Customer Strategy, Customer Lifecycle Management, and Innovation Consultant
This entry was posted in Crowdsourcing, Customer Co-Creation, Innovation. Bookmark the permalink.

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